Fierce Club

Yoga 2009: 10 Highlights

What happened last year?

Did it pass like a kidney stone or like savasana? Lots of subtle changes for me personally, and a big leap into the blogosphere for Yoga Nation. Part of me wishes I had a time machine to go back ten years (if I knew then, what I know now...) and another part looks forward to the madness and the mystery of a new year.But, I'm getting ahead of myself. Let's see what happened in 2009....

1. Fierce Club opened in Nolita. Sadie Nardini, of Bon Jovi yogi fame, not only opened her own kick-ass studio in Nolita last March, but later in the summer she also joined up with YAMA, an agenting enterprise for enterprising yoga teachers. Yes, folks, the future is here...

2. The movie, Enlighten Up!: A Skeptic's Journey into the World of Yoga, launched to mostly positive reviews (and some grumbling from yoga teachers) proving that yoga can entertain Americans for at least an hour and a half on the big screen. Director/yogini, Kate Churchill, and skeptic/subject, Nick Rosen, tussle and tumble around the world looking for the truth about yoga

.3. Inappropriate Yoga Guy "Edited" Yoga Journal. Yoga Journal spoofed itself in this 5-part online mini-series in which the unforgettable, and wildly inappropriate, Ogden, took over the inimitable magazine offices as a hazardous (and sometimes naked) "guest editor." Went live April Fool's Day.

4. Sri K. Pattabhi Jois passed. One of three Indian grandaddies of modern, Western yoga, 93-year-old Pattabhi Jois, passed away in May, and was fetted through the early summer. The memorial held at Donna Karan's Urban Zen headquarters on June 14 in the West Village created even bigger buzz than the first ever NYC Yoga Journal Conference in May.

5. Licensing Issue ravaged New York---and is not over. Should yoga studios pay large sums of money to New York state to be "licensed" to train yoga teachers? Widely seen as a pitiless money-grab, this proposed legislation threatens to shut down many tiny yoga studios that rely on teacher-training programs for basic income. (For this issue, yoganation was also a momentary guest-blogger on the illustrious YogaDork.)

6. On the other hand, Brent Kessel made clear that yoga and money can live happily together. Financial advisor and long-time ashtanga-yoga practitioner, Kessel wrote a practical, inspiring and possibly profitable book called It's Not About the Money (which it never is: it's always about the junk in your head). Read my interview with him on Frugaltopia.

7. The inaugural Wanderlust Yoga and Music Festival rocked Lake Tahoe in July. This ingenious festival blasted open indie minds and took over taste-making in the yoga world. Who said yoga can't be radically cool? Driven by yoga and music-exec power couple from Brooklyn, Wanderlust will happen in three locales in 2010. Thank you, Yoga Journal (San Francisco), you may now hand over the reigns. The young uns' (uh, Brooklyn) got it from here.

8. Celebrity Yoga Teachers---Problem? In late August, YogaCityNYC sent me to report on the Being Yoga conference upstate. The question: Is a media-friendly yoga teacher the natural outcome of yoga’s presence in America’s consumer culture? The peaceful yoga crowd at Omega had a lot to say. READ my final article. .....(One source said: “I've never had a PR agent or invited myself somewhere. Everything has happened because of the shakti manifesting in me.” The next day I got a message on Twitter inviting me to review her latest DVD.)

9. BKS Iyengar turned 91. Really, you need to see Enlighten Up! the movie just for the scenes of Iyengar talking about the meaning of yoga---not empty New Age spirituality, but real internal work, with a few beads of sweat and social service thrown in. For his 91st birthday, this tremendous force of a man requested that students hold a fundraiser to benefit his ancentral village of Bellur. If everyone gave $3, more people could eat.

10. The Yoga Clothing Wars continued with lots of news about LuluLemon throughout 2009. Their stock was up, their stock was down. We loved them, we were peeved. Mostly we were conflicted about the giant success of a giant "women's activewear" company. Good news: they have excellent yoga clothes for men. More good news: they are inspiring small yoga clothing companies, too. More good (-ish?) news: they are EVERYWHERE. Planet Lulu!!

HAPPY 2010, yogis and yoginis! Here's to a happy, healthy, inspired, productive, restful, and OM-ing new year.

Fierce Club Opens in Nolita...

On March 4, I attended a free first class at Sadie Nardini & co's new Fierce Club (a yoga studio) in Nolita, and on March 5 I dropped by the opening party. Wow, there were a lot of fancy people there. Yoga connections, artsy connections, just an all around "I-know-people" kind of vibe.

I got the sense that the Fierce Club intends to bring rock-n-roll back to downtown yoga. Both the class and the party reminded me of Jivamukti in the old days of butt-kicking classes, tiny changing rooms, and a fight to be seen.

Faramarz bartends opening of Fierce Club

Faramarz bartends opening of Fierce Club

In the photo above, FaraMarz, founder of Om Factory, serves up drinks with Dana (who I think I'm supposed to know, but don't) at the opening party bar. A band played, the awesome mural was admired, and we shouted at each other over our coconut water.

Several new studios find recession not a big deterrent to opening, strangely

Players big and small, fearless of lean times, falling revenue.

In Williamsburg, Sangha Yoga Shala by Alanna Kessler and Cory Washburn. This studio will mix Iyengar and Astanga traditions. 107 N 3rd, between Berry and Wythe.  Classes start April 13. 

Fierce Club "yoga to kick your asana," from "Core Strength" Sadie Nardini and partner Shannon Connell. Opens for classes first week of March. 

In Soho, Exhale Spa. "Located within a light filled temporary space at 68-70 Spring Street between Crosby + Lafayette, enjoy our signature Core Fusion®, Core Fusion® Sport and Core Energy Flow® classes while our permanent Downtown New York City flagship spa is being constructed. Exhale is pleased to be partnering in a condo conversion in a historic building that will be green (LEED gold standard) that is underway at 200 Lafayette Street in Downtown Manhattan."

Soon on the Upper West Side, Pure Yoga numero deux.

And also in Soho, Yoga Works, Soho. "Our Soho location will be the latest addition to the YogaWorks family. It’s innovative, cutting edge, environmentally friendly and the best thing to happen to yoga since the yoga mat. This is the perfect opportunity to find out how yoga can work for you."

Ready, set, eat your heart out, folks.