This is another stab at Robert Love's excellent review of yoga's representation in the media in America. Reprinted in the Utne, onine. Originally from Columbia Journalism Review.
http://www.utne.com/issues/2007_140/features/12487-1.html
NPR looks at the Business of Yoga
From NPR's Web site:
"Talk of the Nation, December 26, 2006 · Guests explore yoga's path from the margins to the mainstream, and its transformation along the way from spiritual meditation to a mass-marketed workout.
Guests:
Hanna Rosin, staff writer for The Washington Post and author of "Striking a Pose," an article in Harper's magazine that examines yoga's potency as both exercise and market force.
Robert Love, contributing editor at the Columbia Journalism Review. Love's recent article "Fear of Yoga" traces yoga's origins in the United States and its rocky rise to popularity.
Miriam Nelson director of the John Hancock Center for Physical Activity and Nutrition"
Listen HERE http://www.npr.org/templates/story/story.php?storyId=6681341
Fear of Yoga
Robert Love, faculty at Columbia's school of journalism, and former editor-in-chief of Rolling Stone, writes at length about the history of yoga as it's appeared in the American press since 1909. After an exhaustive and entertaining review of personalities, movements, and attitudes, Love concludes that yoga is a marketer's dream, a flourishing and trend-proof recreation (vocation?) that can sell anything and everything.
Read more in "Fear of Yoga" at the Columbia Journalism Review web site.