Here's a round-up of comments so far about Pure Yoga in NYC:
July 30, Fashion Week Daily on "the scene" at Pure YogaJuly 30, Yoga Journal blog, Valerie Reiss
July 7, New York Sun
June 15, New York Magazine (in the shopping section, ahem)
Dec 30, 2007, New York Magazine
From blogs:A range of responses like the not so critical Om La La on June 18th, "I dont think you can do drop in classes, its membership only, but something to check out when it finally opens! Plus if the yoga is good, $140 for unlimited yoga is pretty good!"... to Om Yoga trained teacher, Lauren Cahn,'s worry on June 13, "On another note, Pure Yoga hired two non ashtanga people to run their ashtanga program. I think this decision was made before Christopher was available. Pure made a very bad decision. I have been in touch with the people at Pure. They claim their selection of teachers is temporary and if ashtanga does not do well at Pure, they may change teachers..."...to the refreshingly blunt, Valerie Reiss writing on the Yoga Journal blog Samadhi & The City, back in January. Titled, "Pure Yoga? or Pure Insanity?" her entry reads, "The quote Equinox gave New York is incredibly telling: "we will continue to expand and pursue an aggressive yoga strategy." I will be curious to see more responses as this giant moves in.