Finance

Yoga is Big Business

The New York Times reports that (gasp!) yoga makes some people a lot of money. Their business reporter Susan Moran dropped in to the Yoga Journal conference in Boulder, CO, in early January 07 and found people not just blissed out with Shiva Rea, but dropping $100 on necklaces said to help with "expression issues."

As the mainstream embraces yoga, expect to see more and more shopping opportunities wherever yoga is practiced. Retail therapy gets literal.

Meditate on this: Yoga is big business http://www.financialexpress.com/fe_full_story.php?content_id=150919#

Read a Canadian angle this story: http://www.theglobeandmail.com/servlet/story/LAC.20070113.TEAYOGA13/TPStory/TPEntertainment/Style/