Inappropriate Yoga Guy "Edits" Yoga Journal

To mark April Fool's Day, Yoga Journal sent out a fake press release announcing that Inappropriate Yoga Guy, the crotch-grabbing, breast-oggling liability called Ogden, would be installed for a 6-month editorship at Yoga Journal, the giant of yoga magazines. Of course, it's a traffic-driving spoof to get a younger demographic on to the magazine's site. It's also an ad for the 5-part web series on Odgen at the helm at YJ. View the laugh-out-loud trailer here:Beginning last Wednesday, the first episode of the series is available on the YJ Web site. See episode 1 here. ( See episode 2 here!) Notable excerpts from the YJ press release: "Tough times demand creative solutions. In a surprise move that is already rocking the magazine industry, Yoga Journal Magazine announces it has hired Ogden, also known as "The Inappropriate Yoga Guy," as its new editor.Ogden, the YouTube sensation, already has millions of fans who have watched him bumble his way though yoga classes, offending his female classmates and annoying those around him."Anyone who can dream up the cover line 'Yoga and Knives: What Took Us So Long?' is truly a publishing genius," says Patricia Fox, Yoga Journal's General Manager."It's no secret that in this economy, magazines have taken a hit. We are certain that Ogden's unique character and consistent record of thinking outside the box will not only increase revenue, but also bring tens of thousands of new users and readers to our website and magazine."With Ogden's high-jinx now front and center on the ultra-yoga corp's site, maybe we'll see a jump in the number of dudes doing yoga. Or, ahem, checking it out.(FYI about 700,000 more men were practicing yoga in 2008 compared to 2004, according to---you guessed it---Yoga Journal's own demographic studies.)