The reporter finds that lots of things anger New York yogis, from leaving class early to skimpy attire:

Some men take a minimalist approach to yoga wear, and not everyone is pleased about having a sweaty, stripped-down man within arm’s reach. “There are guys in European bathing suits,” said an outraged Kendra Cunningham, a yoga lover and comedian who lives in Brooklyn. “We’re not in Capri here; it’s Cobble Hill.”

And she has prominent quotes from the excellent yoga blogger Yoga Dork. Here commenting on B.O.:

No one smells like a rose in yoga class. And you shouldn’t, because some people are allergic to or just dislike inhaling perfume. But body odor shouldn’t make you gag, either. Foot odor can be even worse. “I can handle B.O.,” the Dork said, “but there is nothing worse than stinky feet when you are mat-to-mat and you are upside down and close to people’s feet.”

It all comes down to knowing where you are and who’s around you. In fact, the people who are the most disruptive probably just need more yoga.

Then they might not have to arrive in such a key-clanging whirlwind and leave early, before the final relaxation they desperately need.

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But, I’m getting ahead of myself. Let’s see what happened in 2009….

1. Fierce Club opened in Nolita. Sadie Nardini, of Bon Jovi yogi fame, not only opened her own kick-ass studio in Nolita last March, but later in the summer she also joined up with YAMA, an agenting enterprise for enterprising yoga teachers. Yes, folks, the future is here…

2. The movie, Enlighten Up!: A Skeptic’s Journey into the World of Yoga, launched to mostly positive reviews (and some grumbling from yoga teachers) proving that yoga can entertain Americans for at least an hour and a half on the big screen. Director/yogini, Kate Churchill, and skeptic/subject, Nick Rosen, tussle and tumble around the world looking for the truth about yoga.

3. Inappropriate Yoga Guy “Edited” Yoga Journal. Yoga Journal spoofed itself in this 5-part online mini-series in which the unforgettable, and wildly inappropriate, Ogden, took over the inimitable magazine offices as a hazardous (and sometimes naked) “guest editor.” Went live April Fool’s Day.

4. Sri K. Pattabhi Jois passed. One of three Indian grandaddies of modern, Western yoga, 93-year-old Pattabhi Jois, passed away in May, and was fetted through the early summer. The memorial held at Donna Karan’s Urban Zen headquarters on June 14 in the West Village created even bigger buzz than the first ever NYC Yoga Journal Conference in May.

5. Licensing Issue ravaged New York—and is not over. Should yoga studios pay large sums of money to New York state to be “licensed” to train yoga teachers? Widely seen as a pitiless money-grab, this proposed legislation threatens to shut down many tiny yoga studios that rely on teacher-training programs for basic income. (For this issue, yoganation was also a momentary guest-blogger on the illustrious YogaDork.)

6. On the other hand, Brent Kessel made clear that yoga and money can live happily together. Financial advisor and long-time ashtanga-yoga practitioner, Kessel wrote a practical, inspiring and possibly profitable book called It’s Not About the Money (which it never is: it’s always about the junk in your head). Read my interview with him on Frugaltopia.

7. The inaugural Wanderlust Yoga and Music Festival rocked Lake Tahoe in July. This ingenious festival blasted open indie minds and took over taste-making in the yoga world. Who said yoga can’t be radically cool? Driven by yoga and music-exec power couple from Brooklyn, Wanderlust will happen in three locales in 2010. Thank you, Yoga Journal (San Francisco), you may now hand over the reigns. The young uns’ (uh, Brooklyn) got it from here.

8. Celebrity Yoga Teachers—Problem? In late August, YogaCityNYC sent me to report on the Being Yoga conference upstate. The question: Is a media-friendly yoga teacher the natural outcome of yoga’s presence in America’s consumer culture? The peaceful yoga crowd at Omega had a lot to say. READ my final article. …..(One source said: “I’ve never had a PR agent or invited myself somewhere. Everything has happened because of the shakti manifesting in me.” The next day I got a message on Twitter inviting me to review her latest DVD.)

9. BKS Iyengar turned 91. Really, you need to see Enlighten Up! the movie just for the scenes of Iyengar talking about the meaning of yoga—not empty New Age spirituality, but real internal work, with a few beads of sweat and social service thrown in. For his 91st birthday, this tremendous force of a man requested that students hold a fundraiser to benefit his ancentral village of Bellur. If everyone gave $3, more people could eat.

10. The Yoga Clothing Wars continued with lots of news about LuluLemon throughout 2009. Their stock was up, their stock was down. We loved them, we were peeved. Mostly we were conflicted about the giant success of a giant “women’s activewear” company. Good news: they have excellent yoga clothes for men. More good news: they are inspiring small yoga clothing companies, too. More good (-ish?) news: they are EVERYWHERE. Planet Lulu!!

HAPPY 2010, yogis and yoginis! Here’s to a happy, healthy, inspired, productive, restful, and OM-ing new year.

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My update on the hot issue of whether New York State will continue to target yoga teacher training programs to make them license-able under the State Education Department.

Find out what’s been happening—the good news (YANY is born!), the interesting news (Leslie Kaminoff writes a Declaration of Independence for Yoga), and the weird news (NYState returns pounds of paperwork to a studio—unopened!).

Go to Yoga Dork, a blog I follow and admire, to see my guest post on this issue.

Previous posts:

New York Times Reports on Licensing Issue

June update on Yoga Dork

Namaste, y’all!

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Yoga Association of New York (YANY) was officially ratified on Wednesday, at OM Yoga, at its second official meeting. For more news on what’s been happening since I last wrote, see my upcoming post on YogaDork. (I’ll remind you!)

Alison West, president of the newly ratified YANY, teaching at her studio, Yoga Union. Photo for NYTimes by Ruby Washington.

For now, Sulzberger, who attended YANY’s first meeting, traces the origin of the conflict to the very creation of the Yoga Alliance in 1999. This attempt at self-regulation, according to Leslie Kaminoff of the Breathing Project, made yoga studios a sitting duck for cash-flow challenged government looking for new sources of income. (A government that thinks yoga’s popularity means that studios are raking in the big bucks.)

” “We made it very, very easy for them to do what they’re doing right now,” said Leslie Kaminoff, founder of the Breathing Project, a nonprofit yoga center in New York City, who had opposed the formation of the Yoga Alliance. “The industry of yoga is a big, juicy target.” ”

Sulzberger continues, “In New York State, though, teachers fought back, complaining that the new rules could erode thin bottom lines, contradict religious underpinnings and, most important, shut down every school in the state during an eight-month licensing period.”

“It basically destroys the essence of yoga, to control and manipulate the whole situation,” said Jhon Tamayo of Atmananda Yoga Sequence in Manhattan, shortly after receiving one of the warning letters from the state. “No one can regulate yoga.””

The dispute is far from over. But there’s a sense that YANY, at least, is in it for the long haul. And, in the immediate, there is some light at the end of the tunnel—stay tuned for my report via YogaDork! (With pics and docs)

(On another note, A.G. Sulzberger’s piece marks a nice departure from the usual isn’t-that-weird tone that a lot of articles on yoga take. Thanks again, A.G., for taking the cause seriously.)

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The issue at hand: as you know, in early May, New York State launched a smack-down on yoga teacher training programs, suddenly requiring them to apply for costly licenses, and to cease and desist services until all paperwork was done. Needless to say, there was a big freak out.

Lots has happened since then. To get the latest on the licensing issue, the changing case of characters, and the power of unity in yoga, go to yogadork.com and read my post!

Hasta la vista (and watch for more guest posts on YogaDork about the licensing issue).

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Judging from my texts and tweets from Thursday and Friday, I am super glad that I do not run a yoga studio. What a headache! I’m a writer not a marketer!

And yet, I do run yoga retreats, and I do want to write more about yoga and business (and the business of yoga).

What I learned: the (global) recession doesn’t stop people from opening yoga studios. When Bob Murphy of MindBodyOnline (the next inline to be a big stats provider to the yoga world) asked who was planning to open a studio, about half the people in a room of, oh, 50 -70, shot up their hands. Jeez.

Average annual profit at a yoga studio: 17%. Yes, ladies and gents, it’s still a labor of love.

And as Connie Chan, founder of Levitate Yoga (which, at 7 months pregnant, she just sold) outlined, owning a studio means dealing with: lawyers, accountants, landlords, NY State, and the Feds, and that’s even before you’ve auditioned teachers, painted your walls, and installed check-in software. Oy!

And then there are the licence centers that offer teacher training programs. (See Yoga Dork’s astute rundown of the complex—and exceedingly compromising (perhaps crippling)—issue.)

People have come from Russia, Poland, Germany, Canada, Brazil and other parts of South America to learn how to either run their existing business better or how to start on the right foot.

Charlie Barnett who left finance in America to open Yoga Flow in Sao Paulo said he couldn’t imagine doing some of the (very practical) things that the (very experienced) presenters were suggesting—such as drawing up a budget for his studio. In Brazil, he said, things are about 15 years behind. (Not to mention that you have to monitor the banks down there (money disappears from your accounts) and internet service (including networked servers) cut out at least once a day, leaving you, jack-of-all-trades to get systems up again).

As has been the case til recently in the US, in Brazil mingling money and yoga is very much frowned upon. But still a studio’s gotta survive.  Ganesh Das, managing director of Jivamukti Yoga School, suggests thinking of money as necessary energy, “At Jiva, money is a form of energy that the center needs so we can use the school as a platform for change in this world. Therefore, you have energy coming into our school through purchases that keep operations going, and it goes to teachers as energy that then goes through their teachings and then comes back to us in a circle.”

In fact in the US, says Brent Kessel, financial analyst, ashtangi and YJ columnist on money, says we’re moving away from an Innocent/Idealist/Caregiver dominated way of running studios. As more people make career changes midlife, they’re bringing more level-headed (Guardian), entrepreneurial skills (Empire Builder) attitudes to running yoga studios. (For example, see Yoga High and Mala Yoga in New York.)

Ana Forrest’s marketing manager Lynann Politte showed us how to brand: color! image! message! consistency! and Beverley Murphy (Bob’s wife) demoed guerilla marketing techniques—yes, those postcards *do* have an effect; yes your most dedicated students are worth your love and attention; yes, you do need to have specials if you want revenue.

All in all it was a pretty interesting couple of days, but as I drift towards bed I’ve got dollar signs in my eyes where there used to be meditating yogis. Guess that’s the bottom line talking, huh?

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