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Core Power Yoga: Part 2, The Hustle in Denver

The Hustle in Denver: Continued from Tuesday….

“For our annual review,” he said, “we have to give a private yoga class to a senior instructor. Okay. Seems doable, right?”

Only when his day came, this senior instructor turned out to be a nationally recognized yoga teacher, a big name, a celebrity.

“So you know,” he said grinning, “He was pretending not to listen and I was correcting him and stuff. It was just weird. Right? But you never know what curve-ball life is going to throw you.”

Who was the teacher? What did Andy do? What was the feedback? I was dying to know. Someone in the class asked.

“Nope, not telling!” said Andy. “He gave me some good feedback that I’ve incorporated into my teaching today so here we go!” Like so many yoga class pre-ambles, Andy’s didn’t quite connect the dots.

Andy opened with a sequence of slow sun salutations to upbeat disco-y club music. It reminded me of Miami–super positive mixed with aerobics.

“C’mon people, let’s move it.” Thump-a-thump-a-thump-a-thump went the music. We cycled through the sun salutation sequence more quickly now, then held awkward pose and twisted. He adjusted me. “Lift your thoracic spine!”

I noticed most of the students seemed to have had some good basic training. The two guys behind me were struggling–sweating and sliding and looking around. But most of the women were adjusting themselves as they needed, not pushing themselves into contortions out of their range.

The women next to be chose to do all the hardest variations of many poses, but even so there wasn’t too much of a show-offy vibe in the room. The practice seemed safe.

Huh, I thought. This is the formula, and it’s kind of brilliant. A one-hour class (low commitment, low impact on your day), hot enough (gets you sweating so you quickly feel like you’re working out), teaches safe alignment (so people don’t get hurt), and just a little bit of dharma talk (how this applies to your daily life) with –oh no!–not the dreaded–

It was true: ab work. Right, I thought, it’s called “core” power yoga. I never liked working my abs, beginning as far back as grade school.

“Lift your elbow up to your knee! Hold! Switch! Hold! Switch! Now scissor kicks one minute! Go!”  Ouch ouch ouch ouch ouch. Agony. Yet was this part of the appeal to my sweating class mates? You get to do yoga AND do the hard work of the gym, all in one place?

crow pose (bhakasana) c/o sarawhitney.net

Andy stopped us to demo crow pose, an arm balance.

Then he demo-d one legged crow. Then he demo-d no-legged crow.

“So when life throws you a curveball,” he grinned, “you just gotta go with it, do your best.”

That was fine, but he gave no hints about how no-legged crow might be possible for us without abs of steel.

“Look at me!” he said, giving a second demo. “Use your core!”

I stuck with two-legged crow.

Now thoroughly dripping with sweat we continued on with more standing poses, some backbends, a few twists, a shoulderstand. The music continued pumping. Everything was soaked. My hair dripped like a garden of wet snakes. The thin material of my pants was almost transparent. My face, red.

Final relaxation was brief. I had just begun to relax when Andy started talking again. Another “jai!” with a floor slap and the class was over.

“Okay guys thanks a lot, have a great weekend!” Andy grinned, “And we have an inversions intensive coming up at our Cherry Hill location this weekend, also a level 2 training you guys should all do it, as well as more classes with me coming up! Thanks guys!”

I took myself to a shower in the women’s changing room which was like a mini gym/spa mix. Three shower stalls with large plastic pumps of soap and shampoo, similar to a gym.

The black stones inset into the floor (like a mat in front of each shower) had a spa-like quality to them. And for once I didn’t mind the industrial-grade lotions: I had to be clean; I was meeting people for dinner. This was very convenient.

And like any busy business person, I was already multi-tasking on my way out of the studio. I paid for my class while talking on the phone. I was signing my credit card receipt while negotiating: Could I be there in 10 minutes? In 5? Where was the restaurant? Could you, I asked Andy, call me a cab? How do you get a cab in this town? I hadn’t seen any on the streets. Susan, text me when you know the address. Andy, yes I need one with a credit card machine. Oh, thanks for my card back. Yes, thank you so much for your help. Susan, see you in 10.

No one was left in the studio by this time with its little boutique and posters for trainings, boot camps, more classes, more workshops.

In my purist yoga-loving heart I knew what I was doing—multi-tasking and not being very present– was annoying and a big yoga no-no. But as a business person at that moment, it made sense, it was what I had to do.

And in that moment, Core Power Yoga made total sense. I didn’t have much time, I had a lot of things to juggle, I wasn’t thinking straight, I was barely coordinating the elements of my life right. Core Power delivered all that I needed in a very manageable chunk, and I fit right in.

The Hustle in Denver: Core Power Yoga

With one minute to go til class, I was still at the check-in desk.

“Is there any way I can do any of this after class?” I asked the guy checking me in, “I don’t want to be late.”

Not to worry, the teacher, a smiley blond guy in a grey sleeveless T-shirt was still there, too, admiring a student’s mala beads.

It had taken me 30 minutes, walking in a tight skirt and cork heels to get from the conference center where I was working a giant, anxiety-filled book fair, to the Grant Street location of Core Power Yoga.

I’d first heard about Core Power from an instructor at Pure Yoga in New York, who was originally from Chicago. “They’re all over the Mid-West and southeast,” he’d assured me. “They’re bigger than Yoga Works by far.”

News to me. I live in New York. I only sometimes get to the west coast and almost never to the middle of the country.

I heard about them again while interviewing the entrepreneurial maverick and former owner of Sonic Yoga, Jonathan Fields. “They more than anyone have really mastered the business model for yoga franchises,” he said admiringly. The words “yoga” and “franchise” together made some people’s lips curl in mistrust. But I was curious. What made this place work?

When a work trip came up to Denver, I knew I had to check them out. At the last minute, the trip was cut from 3 days to 2, so I also knew it wasn’t going to be easy to get there.

Map in hand, I ducked out of the freezing, artificial air of the vast conference center and marched—well, more like hobbled—over to the studio.  The darn skirt had gotten compliments at the book fair but slowed me down (and gave the backs of my thighs a kind of rug burn) on Denver’s wide streets. There was no striding in that skirt. And time,too, was tight.

Finally arriving, I felt like the little engine that could. I think I can I think I can, I know I can I know I can. I did! I did!

I did a speed-change in New York style—30 seconds, in, out, done—and found a spot in the large, low room (that was frayed around the edges; the silvery ceiling needed a paint job). It was heated, but not to Bikram levels—thank goodness. I don’t like to tremble and shake, slipping and sliding in yoga class.

Denver, the mile-high city, at 5,000 feet above sea level is not only oxygen poor, it is extremely dry. The heat—and sweat—felt good. It was also a nice change after the crisp mountain air outside.

Three rows of students faced a long mirror. The instructor in the grey t-shirt was a cheerleading soul named Andy. “Okay guys, I’m going to chant in Sanskrit,” he said smiling, “then you slap your hands down on the floor and yell “Jai!” (victory). Okay?”

He chanted the chant, we slapped the floor. Then he told a story….

To be continued on Thursday….

Big Success in Albany! But pressure still on

This just in! From Yoga for New York action committee:

“Success! Terrific Success! The vote in the NYS Senate Higher Education Committee was a unanimous “YES” in support of S5701A – protecting yoga teacher training from burdensome and unnecessary government regulation and licensing.

Now what? More Committees to get through (remember in school learning about how a bill becomes a law – were are in it!!)  — yup democracy requires a lot of work – we will keep you posted, of course, as working collaboratively on this is how we protect yoga!

What must we do now to keep the heat on?

* Please Call Senator Carl Kruger, the Chair of the NYS Senate Finance Committee, the next Committee the bill is before @  (518) 455-2460

* You will be connected to a representative of Senator Kruger who will take your message for the Senator. Here’s the message script:

“My name is  _________________ I am calling Senator Kruger because he is the Chair of the Finance Committee. I urge his support for S.5701A which will protect yoga teacher training from burdensome government regulations, unfunded expenses on local government and ensure that yoga studios stay in business. Thank you”

What else do we need?

Very important: funding and donations to make sure the hard work in the State’s capital continues.  Want to know how to donate or ideas for raising funds? Email action@yogaforny.org

Save the Date: Yoga Benefit & Silent Auction, Jan 21

This is no ordinary benefit. If you are going to donate to any cause this winter, this is the one. Protect yoga from state mandates! January 21—cocktails, hor d’ouevres, and silent auction at Chibo (info below). Save the date.

Yoga for New York, a non-profit formed last summer to prevent state government regulation of yoga, needs to raise $25,000. That’s a lot of cash. YFNY needs to hire a lobbyist to help pass legislation early this year that will help protect yoga from being defined by government officials who don’t know anything about the practice. Protect your practice! Protect your local studio.

Read more—and get the latest scoop on the issue—at Yoga City NYC.

Most of all, save the date: Thursday, January 21st

Where:    Cibo Restaurant
Location:  767 2nd Ave. at 41st Street
When:     January 21, 2010
TIme:       6:30PM-8:30PM
Tickets:   $100 in advance, $125 at the door. *Teachers will receive a special entry rate of $75 if paid before January 18th, 2010.

Silent Auction items include

  • a weeklong stay at a Villa in Southern Italy
  • a yoga retreat weekend at The Ananda Ashram
  • dinner for two in the Theater District with actor/singer Dominic Chianese
  • and much more!

Register at www.yogaforny.org/events

Download invitation: Invite YFNY Jan Benefit

New Year, New Money

How are your new year’s resolutions going? Do any of them include improving your relationship to money?

Well, all of us, rich and poor could use some help in that department. Perhaps especially yogis.

Upcoming: some free or affordable help from cool people including yogi and financial adviser Brent Kessel and Spencer Sherman, co-founders of Abacus Wealth Partners.

I saw Brent speak at the New York Yoga Journal Conference, May 2009, and loved what he had to say. Smart cookie. Here’s what’s on offer right now. Check it out:

1. Vicki Robin’s Conscious Money Speakers Series, Weekly 1-hour teleclass workshops with a dozen top conscious money teachers including Bill McKibben,  Brent Kessel, David Korten, John deGraaf, John Robbins, Lynne Twist, Olivia Mellon, Spencer Sherman, Trent Hamm, Victoria Castle, Hazel Henderson. $12 per class or $79 for the whole series. A great deal! Free introductory teleclass on January 11th. Series begins January 18th.

2. Heal Your Money Karma, #1 course on DailyOm.com. Brent Kessel and Spencer Sherman offer 8-weeks of invaluable financial tranformational tools through a pay-what-you-can structure.

3. Money Matters: The Business of Yoga, Yoga Journal Conference, San Francisco, Thursday, January 28, 2010, 2:45-3:45p. Led by Brent Kessel. Great for yogis who want to live more consciously in all ways, or yogis considering opening a yoga center.

Related Posts:

“It’s Not About the Money,”

Brent Kessel, Money Guru, Interviewed on Frugaltopia

ATTEND THIS MEETING TODAY (if you’re a new york yoga teacher)

Yo, New York yoga teachers! This meeting today is for you. I’m in Miami, but YOU need to be there!

“We need yoga teachers to help determine the future of yoga in NY. We are at risk of having our future decided for us, without our voice,” say the organizers, the lovely Liz and Mel of Yoga High.

“Whether you are for or against licensing, it is important we hear your thoughts and ideas on how we can all be involved in the process.  This will ensure that when regulation happens, it does so with intelligence, compassion and a deep respect for the yogic traditions.”

They mean the issue of New York State passing legislation requiring yoga studios to obtain costly licenses to run teacher training programs.

“So please come to a meeting specifically for NY yoga teachers to discuss licensing, health insurance, pay transparency and any other issues you feel passionate about. As a yoga teacher, dealing with these issues can sometimes be a very isolating experience. This is our chance to come together to talk about something that we love and how we can all continue to enjoy a yogic lifestyle.

“IT’S CRUCIAL THAT WE COME TOGETHER NOW. YOGA IS AT RISK. EVERY SMALL STUDIO IS AT RISK OF CLOSING IF LICENSING PASSES WITHOUT US GETTING INVOLVED.

“This is our last chance to meet and discuss these issues before the vote goes to the state senate. We can use our collective voice to buy us time to have input into how, where, and when regulation happens. If not, yoga in NY will become very limited and there will be fewer choices and a bottom line corporate approach.

“The meeting for just teachers will be Wed. January 6th 2010. 12 – 1pm.”

“We encourage you to stay for the Yoga For NY meeting that will be held immediately following from 1-3pm.”

“The meetings will be held at YOGA HIGH 19 Clinton St. between Houston and Stanton. (Ave B turns into Clinton Street South of Houston) 212-792-5776

F, V to 2nd Ave or F, J, M, Z to Delancey

***If you’re a yoga teacher, please forward this on to other teachers you know and to studio owners where you teach.”

THANKS everyone. (Non-yogis welcome to volunteer for Yoga for New York, too, you know.)

Yoga 2009: 10 Highlights

What happened last year? Did it pass like a kidney stone or like savasana? Lots of subtle changes for me personally, and a big leap into the blogosphere for Yoga Nation. Part of me wishes I had a time machine to go back ten years (if I knew then, what I know now…) and another part looks forward to the madness and the mystery of a new year.

But, I’m getting ahead of myself. Let’s see what happened in 2009….

1. Fierce Club opened in Nolita. Sadie Nardini, of Bon Jovi yogi fame, not only opened her own kick-ass studio in Nolita last March, but later in the summer she also joined up with YAMA, an agenting enterprise for enterprising yoga teachers. Yes, folks, the future is here…

2. The movie, Enlighten Up!: A Skeptic’s Journey into the World of Yoga, launched to mostly positive reviews (and some grumbling from yoga teachers) proving that yoga can entertain Americans for at least an hour and a half on the big screen. Director/yogini, Kate Churchill, and skeptic/subject, Nick Rosen, tussle and tumble around the world looking for the truth about yoga.

3. Inappropriate Yoga Guy “Edited” Yoga Journal. Yoga Journal spoofed itself in this 5-part online mini-series in which the unforgettable, and wildly inappropriate, Ogden, took over the inimitable magazine offices as a hazardous (and sometimes naked) “guest editor.” Went live April Fool’s Day.

4. Sri K. Pattabhi Jois passed. One of three Indian grandaddies of modern, Western yoga, 93-year-old Pattabhi Jois, passed away in May, and was fetted through the early summer. The memorial held at Donna Karan’s Urban Zen headquarters on June 14 in the West Village created even bigger buzz than the first ever NYC Yoga Journal Conference in May.

5. Licensing Issue ravaged New Yorkand is not over. Should yoga studios pay large sums of money to New York state to be “licensed” to train yoga teachers? Widely seen as a pitiless money-grab, this proposed legislation threatens to shut down many tiny yoga studios that rely on teacher-training programs for basic income. (For this issue, yoganation was also a momentary guest-blogger on the illustrious YogaDork.)

6. On the other hand, Brent Kessel made clear that yoga and money can live happily together. Financial advisor and long-time ashtanga-yoga practitioner, Kessel wrote a practical, inspiring and possibly profitable book called It’s Not About the Money (which it never is: it’s always about the junk in your head). Read my interview with him on Frugaltopia.

7. The inaugural Wanderlust Yoga and Music Festival rocked Lake Tahoe in July. This ingenious festival blasted open indie minds and took over taste-making in the yoga world. Who said yoga can’t be radically cool? Driven by yoga and music-exec power couple from Brooklyn, Wanderlust will happen in three locales in 2010. Thank you, Yoga Journal (San Francisco), you may now hand over the reigns. The young uns’ (uh, Brooklyn) got it from here.

8. Celebrity Yoga Teachers—Problem? In late August, YogaCityNYC sent me to report on the Being Yoga conference upstate. The question: Is a media-friendly yoga teacher the natural outcome of yoga’s presence in America’s consumer culture? The peaceful yoga crowd at Omega had a lot to say. READ my final article. …..(One source said: “I’ve never had a PR agent or invited myself somewhere. Everything has happened because of the shakti manifesting in me.” The next day I got a message on Twitter inviting me to review her latest DVD.)

9. BKS Iyengar turned 91. Really, you need to see Enlighten Up! the movie just for the scenes of Iyengar talking about the meaning of yoga—not empty New Age spirituality, but real internal work, with a few beads of sweat and social service thrown in. For his 91st birthday, this tremendous force of a man requested that students hold a fundraiser to benefit his ancentral village of Bellur. If everyone gave $3, more people could eat.

10. The Yoga Clothing Wars continued with lots of news about LuluLemon throughout 2009. Their stock was up, their stock was down. We loved them, we were peeved. Mostly we were conflicted about the giant success of a giant “women’s activewear” company. Good news: they have excellent yoga clothes for men. More good news: they are inspiring small yoga clothing companies, too. More good (-ish?) news: they are EVERYWHERE. Planet Lulu!!


HAPPY 2010, yogis and yoginis! Here’s to a happy, healthy, inspired, productive, restful, and OM-ing new year.

Stubdog: Half-Price Yoga?

According to the ad copy on Flavorpill’s “thehookup,” Stubdog offers half price tickets on music, comedy, dance, special parties—and YOGA.

Is that yoga classes, yoga events, yoga fashion trunk shows? Not clear. A quick search of the site turned up zero offerings in any of their cities currently (Houston, Los Angeles, Dallas/Ft Worth, New York).

But a half-price anything is worth it these days. So I pass it along to you, dear reader. Maybe while you’re waiting for a yoga class to pop onto the list you’ll catch an Afro-Cuban extravaganza or the next Eddie Izzard?

Stubdog for Event Tickets – Houston, Los Angeles, Dallas/Ft Worth

LuLu or Cult: Clothes Call?

The NYTimes Style section today (The Critical Shopper) goes after the LuLu culture, focusing on the boppy, sunny, perky, happy, can-do, yes’m attitude of the staffers. The writer walks into the flagship store in Manhattan (sounds like the set-up to a joke) and “A nanosecond after I entered, a spunky girl greeted me with a “Hi!” as if she were my life coach or wife.”

His take is that it’s all a bit culty. Not just out on the LuluLemon-covered streets (which is what New York Magazine’s juicy LuLuLemon article this past summer was talking about), but in the store itself.

LuluLemon works hard to create such boppy attitude in its educators, with personal growth coaching that sometimes includes a session at Landmark Forum.

This is not very “yoga,” but it is to be expected if you are to create a brand that appeals to the public on a global scale. Lululemon understands that we like our enlightenment to be results-oriented, self-esteem boosting and comfortable so that we can flop on the couch after doing our inner work and watch “Grey’s Anatomy.”

Hmm, true: how many of us like our enlightenment to be results-oriented? Many, I’d guess, though we’d never say, “Oh, checked in with Brahman, supreme cosmic spirit from Hindu Vendanta philosophy this morning, cross that off today’s to-do list.”

Aside from using the word relentlessly relentlessly (well, twice, gad zooks! “relentlessly sunny”, “relentlessly cheery”), he also does his bit to give the back story on Chip Wilson and review the clothes. He likes the selection of men’s clothes. He seems to practice yoga himself. He’s a fair reviewer, not beneath a bit of ribbing:

Some of the get-ups are insanely garish. Run Ultra pants have black and white swirly striped panels over purple fabric and look like something Patricia Heaton wears on one of her 14 sitcoms; cropped bottoms with green plaid fabric around the waist is fine if you want to look like a Scotch tape dispenser while you are in Uttanasana.

Any Lulu article must discuss the unusual materials in their clothes, and Albo obliges. And, like the NYMag writer, he takes a shot at the purpose of wearing those hot pants anyway (hint: it’s not all about “wicking away moisture”):

The materials, with names like Silverescent and Luon, are obsessed with wicking away sweat and therefore suit the typical yoga-goer’s secret mantra: I am willing to bow to an elephant-headed god, but I refuse to look skanky when I walk to my car after class because there might be a hot guy around.

It seems we can’t get enough of LuLu, even if we’re making fun of her: she’s an easy entree into yoga culture for, well, people who perhaps relate more to the lifestyle aspect of yoga than the, say, sutra-studying aspect. And she provides an opportunity to play in the entertaining contradictions in this yoga-saturated moment.

As LuLu Gets the Squeeze, Hyde Keeps It Real (or at least small)

There’s nothing wrong with visibility, there’s nothing wrong with success. Or is there?

We yoga folks seem utterly torn about LuLuLemon. As the yoga clothing company surges from being a cool, innovative business, to an annoyingly ubiquitous logo, yogis, studios, and even New York Magazine (see last week’s “Lust for Lulu” feature article) have been experiencing some queasy feelings.

When did yoga clothing become “active lifestyle wear for women”?

LuLuLemon Free Yoga in Bryant Park, NY

Up in arms for LuluLemon. (Photo: Summer Starling/Courtesy of Lululemon)

This week, A.K. Kennedy, founder of Hyde yoga clothes, reminds me that not long ago, well-made, comfortable yoga clothes were hard to find.

“I was that person who didn’t want to spend $70 on yoga clothes. So I bought them at Old Navy and was annoyed that they didn’t fit very well.”

“There was hippie dippie organic clothing, or Nike stuff, or if you did find something that worked, you couldn’t find it again.”

In early 2005, A.K. began designing and manufacturing yoga clothes part time (she had been designing rugs, and before that, working in the corporate world). Lulu wasn’t quite on the scene (in the U.S.) yet. By the end of 2005 she was full time and had 4 samples in organic cotton—2 tops, a pant and a pair of shorts.

Now Hyde has standing orders with 85 studios and employees three staff (including A.K.). They work out of a modest Lower East Side office.

Hyde yoga clothing 3

Not the Lower East Side office. 

“We have a lot of fun and everyone does everything—we all went out to Wanderlust together. On photo shoots, my boyfriend is the photo assistant.”

On LuLuLemon, A.K. says at first studios were excited to carry clothes specifically designed for yogis and yoginis—and well-made, too. But as the company has grown bigger, there’s been some brand fatigue.

“Some studios tried retail for the first time because of LuLu. Now they want to try something different and maybe a little less expensive.”

“Hyde has such a different point of view. We’re less sporty and totally all organic except for a little bit of Spandex. We’re not quite active lifestyle wear. ”

Hyde yoga clothing 2

Originally, A.K. wanted to offer much less expensive clothes. But the realities of running a small, quality business made that impossible.

“We could make cheaper pants but we would be sacrificing something to do that—we would have to sacrifice quality of materials and we just don’t want to.”

Hyde’s most expensive pant is $69. LuluLemon’s signature Groove Pant is $98.

“I want to be under $60 but we’re small so our minimums are not quite high enough to come down in price.”

“I used to pick up a cute, organic dress from a small company and think, ‘Why the hell is this $250?’ and I’d put it back. Now I know that company is paying rent, using unusual material, and probably paying a premium for not meeting factory’s minimums for small production run.”

“It’s changed the way I shop—before I would have put that dress down and bought something from a bigger company. Now I spend money on the smaller company and feel good about it.”

Hyde yoga clothing